IT products are in high demand in Spain 2021-2022


The consumer market for IT in Spain is mainly SMEs (small and medium-sized enterprises). According to the data of the SoftDoid statistical analysis organization in Spain, 647 257 companies have completed their information and programming process and analysed information about which IT products are in high demand.

In 2021, 86.4% of organisations that implemented business software are small and medium-sized enterprises with an annual turnover of fewer than 2 million euros. If we take into account that 70% of companies within this indicator do business with less than 500,000 euros per year, we see that the companies that have passed the programming process are mainly freelancers and small companies.

What kind of software are in high demand?

Of all the companies analyzed, more than half wanted to implement an ERP solution to improve their business processes (55%).

This type of software continues to maintain its leadership with respect to the rest of the programs for yet another year, mainly due to the wide range of solutions found under the ERP umbrella, from simple accounting systems to more complete ones for the global management of a company. 

In addition, we cannot forget that there are various sectoral ERPs, specifically designed for activities such as industry, logistics, the primary sector, services, food, etc.

What is ERP

An ERP is a program which manages the back-office of a company; that is, its internal management: resources, processes, interdepartmental communication and financial and administrative development. 

ERP software keys

An ERP centralizes the main business processes, such as production, billing, the supply chain or accounting, in a single database.

For this reason, an ERP for companies constitutes great support in decision-making, the optimization of processes and when it comes to speeding up the resolution of problems. Carrying out a performance and productivity analysis is much easier when obtaining a global vision of the business.

As the processes are automated and optimized thanks to the ERP software for companies, we can forget about human errors, duplicate data and the absence of relevant information.

WMS (Warehouse Management systems)

The following types of software that appear in the SoftDoit study are WMS or warehouse management, with an 8.8% demand.

The WMS application is sometimes also referred to as a WMS for Warehouse Management systems. This type of logistics and distribution solution is ideal for logistics companies, storage centres, wholesale businesses and all those companies that need to carry out automated and optimized management of their warehouse movements. 

In addition, warehouse management software can be integrated with the company’s ERP or other business management systems.

Features of WMS warehouse management software:

  • Stock control, track inventory and know the available stock in real-time.
  • Automate storage and collection tasks to minimize the appearance of errors.
  • Provide useful information to track the movement of products,  entries and exits from warehouses, and facilitate their location and collection for orders.
  • Manage in real-time all the workflows related to the supply chain and the warehouse, as well as guarantee the traceability of the products.

CRM (Customer Relationship Management)

There is a demand for CRM products (with 6.9% demand) in the Spanish market. Current CRM systems in Spain are getting outdated and harder to integrate with companies increasing digital infrastructure.

CRM software ( Customer Relationship Management ) is a computer solution that allows for organizing the business strategy of companies and their relationships with current and potential customers.

One of the advantages of CRM  is having a powerful contact database, in order to segment customers effectively based on their purchases or trends in order to personalize our commercial actions. The objective of CRM is to know the needs of consumers, and sales trends and identify the most valuable leads.

CRM keys for companies

  • CRM software is a program aimed at SMEs (in addition to CRM for SMEs we can find CRM for freelancers ) and large companies that want to boost sales 

and improve relationships with their customers.

  • Thanks to its visual and intuitive interface, the use of CRM software is very simple for the entire team, both managers and salespeople.
  • The CRM approach is that of a  customer-centric CRM strategy, the customer is placed at the centre of the organization, not the product.

Functions of a CRM software

  • Manage the sales process in each of its phases.
  • Manage to bill easily.
  • Manage and segment customer databases efficiently.
  • Allow your sales team to identify and contact your best customers.
  • Manage marketing actions, differentiating between quality leads and those that are not. Using a CRM for marketing will generate valuable market knowledge.

Human Resources Software

Also, the last biggest demand software is Human resource management-related software (with 5.6% demand).

Human Resources software is a computer application that allows you to record, store, centralize and relate all the information of the employees of a company, be it their day, schedule, contract, vacations, leaves, absences, etc. and link it to your payroll or training needs.

In addition, with the advantages of cloud computing, many Human Resources software is in the cloud and has mobile applications and online access.

Objectives of Human Resources management software

Provide the manager or head of HR with tools that automate work shifts, salary calculations, notices and notifications, requests or any of their daily activities, facilitating personnel management and teleworking management.

Promote worker productivity  and  motivation,  by providing tools with which they can self-manage their work procedures and communicate directly with managers managers

Other in-demand IT software products

Due to the great need for digitalization that companies of all kinds have experienced in this period, also there are more specific management solutions positioned, such as the POS (Point of sale (POS) enable the business transaction between the client and the company to be completed) (3.6% of demand), medical centres (2.7%), document management (2.6%) or software for construction and works management (2.1%).
Less widely used are contact centre (call centre), fleet management, quality control, SAT (Technical Assistance Service), virtual switchboard (advanced IP telephony system that allows companies to have several telephone stations through extensions and professionally manage all calls), eCommerce, route optimizer, BI (Business Intelligence (Data Analysis) or project management programs.

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